Genevra Leek has been appointed editor-in-chief of Qantas magazine and its digital arm, Travel Insider. Publisher, Medium Rare Content Agency, has confirmed that Leek will take over the role from Kirsten Galliott.
Leek joined the brand in January 2023 as content director and most recently worked as editor. Before joining Medium Rare, she spent almost two decades working at luxury titles including Vogue Australia and Elle Australia.
Qantas magazine just recorded its highest readership since 2012, with 529,000 readers, while Travel Insider reached more than 4.2 million page views and 310,000 unique visitors in April – the highest numbers in its nine-year history.
Qantas Group chief marketing officer Petra Perry said: “We’ve worked with Medium Rare since 2015 and they have continued to take Qantas magazine and Travel Insider from strength to strength. Under Kirsten and Genevra’s leadership, we know they will continue to create best-in-class content across every channel.”
Leek said she felt “privileged to be stepping into this role at a time of such strength for the brand and excitement for the industry.”
“I’ve had an incredible introduction to Qantas over the past 18 months and I’m thrilled to continue to work closely with Kirsten and our incredible team for this next chapter,” she said.
Galliott will continue in an expanded role, leading the category as head of content, travel, and business, overseeing content for Qantas, Commonwealth Bank, and the Australian Institute of Company Directors.
Galliott was behind the relaunch of Qantas magazine and Travel Insider in 2015, saying she has “lived and breathed the Qantas brand for nine years and will continue to do so as head of content.”
“But it’s time to bring in new perspectives and new talent to further evolve the brand and I couldn’t be more thrilled that Genevra will take the reins.”