PubMatic announced the appointment of Sandro Catanzaro as VP of product management for CTV and Video.
Catanzaro will be responsible for the product vision and roadmap for the company’s fast-growing CTV and video businesses of the technology company.
Catanzaro will lead a team of seasoned product managers to further develop and execute product plans, ensuring that the company continues to drive innovation for an increasingly sophisticated and diverse CTV and video market.
Nishant Khatri, SVP of product management at PubMatic, said: “We are thrilled to have an esteemed product innovator like Sandro join PubMatic.
“With his guidance, we will build on our leadership position in the high-growth video and CTV formats, and enhance the value we bring our global publisher and advertiser customers across the open internet,” he added
Catanzaro joins PubMatic from Roku, where he was head of publisher media strategy, leading the product team by providing automated solutions for publishers, including self-service header bidding.
Previously, he was founder and chief innovation officer at DataXu, which was acquired by Roku. Prior to his tenure at DataXu, Catanzaro was a consultant at Bain & Company.
Catanzaro said of his new role: “PubMatic has a legacy of industry-first innovation and technology that puts us in prime position as leaders in CTV and video.”
“I look forward to working with our incredible engineering and product teams, along with our global customers, to deliver solutions that are meaningful and rewarding for publishers, advertisers, and consumers.”
The company has driven significant gains in CTV and omnichannel video on behalf of advertiser and publisher customers.
In its latest earnings announcement, PubMatic reported that in 2022 CTV revenue nearly tripled over 2021, as a result of monetising inventory from 214 CTV publishers, up from 154 publishers in the fourth quarter of 2021.
Revenue from omnichannel video, which spans across desktop, mobile, and CTV devices, increased 42% year over year.
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Top image: Sandro Catanzaro