Prosperity Media has introduced a new digital PR offering and expanded its senior leadership team with the appointment of Jonas Grünfeld.
James Norquay, who founded the specialist SEO agency more than a decade ago, has expanded it’s offering to include digital PR.
The Surry Hills-based specialist agency, which traditionally works with medium to enterprise-level clients focusing on SEO and content marketing, has brought in Grünfeld to develop and introduce a digital PR offering to the Australian market.
Norquay said: “After ten years of running Prosperity Media, providing high-quality SEO and content support to our Australian-based clients, we’re excited to launch a market-leading digital PR offering. The quality of work some Australian agencies are delivering in this area today is simply not good enough.
“We exist to secure the best possible links and results for our clients, and to expand on that promise, we’ve brought in Jonas as digital PR director to help build up the offering in Australia,” he added
Grünfeld brings more than six years of experience from the UK’s digital PR world, having worked for one of the largest and most awarded digital PR agencies in London and fulfilled a multitude of agency roles from Digital PR specialist to managing director.
Grünfeld said: “I’m extremely excited to join such a well-established agency here in Sydney and to work with James and the Prosperity team to expand our offering. Having seen first hand the boost good quality digital PR can give clients’ online performance, I cannot wait to start building out our offering and showing clients just how we can deliver a competitive advantage by expanding their SEO efforts with digital PR.
In addition, the agency has expanded its senior leadership team due to recent business wins.
The move sees Georgia Tan, Matt Keats and Aaron Taylor promoted to SEO Directors and stepping into the senior leadership team along with Jonas to help support the 20-people strong agency. Amii Freeman has also been promoted to a management position in the Content division to complement Prosperity Media’s SEO, Content and Digital PR offering.