Are Media today releases the anticipated second issue of the new ELLE Australia magazine.
The spring/summer bumper issue follows the successful return of ELLE Australia in March this year, which saw its autumn/winter edition smash its advertising budgets.
The latest edition, featuring cover star Anya Taylor-Joy (shot in LA by the ELLE Australia team), boasts 248 pages of fashion, beauty and features curated specially for the Gen Z and millennial woman obsessed with the new, now and next.
The brand’s return has triggered a portfolio of new digital omnichannel offerings, including exclusive video and bridal content and a new weekly podcast, What The ELLE?
The podcast is hosted by ELLE Australia editor Grace O’Neill. The audio series (published in partnership with Kerastase) peaked at #1 on Spotify’s Fashion & Beauty podcast charts in Australia and New Zealand, and #5 in the UK.
Advertisers in the second edition include Dior, Chanel, Louis Vuitton, Cartier, Celine, Tiffany, and MG Motors.
Grace O’Neill said: “We had an incredible response to the relaunch of ELLE in March, and I’m so excited to continue to expand our omnichannel offering next year. In 2025, we will be focusing on content commerce, ramping up our original video content series, expanding our stable of podcasts – including more seasons of What the ELLE? – and hosting some incredible live events. Plus, to coincide with the release of the September issue starring the magnificent Anya Taylor-Joy, we’ll be officially launching our ELLE Bride vertical in print and online.”
Are Media general manager of fashion and beauty, Nicky Briger, said: “We’re thrilled to say that ELLE has over-delivered on every metric this year, which is no easy feat in a tough market.
“Following a hugely successful relaunch in March, we’ve continued to receive strong support from key clients for the spring/summer edition. The return of the brand in print has also driven significant increases in social engagement and digital performance, with notable spikes in online traffic aligning with each new print issue. This demonstrates ELLE’s strength as a truly omnichannel brand, with print, digital, and social platforms working seamlessly together.
“The Gen Z audience is highly desirable, and ELLE’s unique ability to engage with fashion-forward, zeitgeist content is unparalleled. 2025 will definitely be the year of ELLE!”
Nicky Briger
The brand boasts 45 global editions with 70 million unique browsers and 37 million social media followers internationally.
Locally, ELLE.com.au claims a total Australian audience of more than 1.6 million across all touch points, with 743,000 followers on Facebook, 302,000 on Instagram and a rapidly growing TikTok channel (over 100,000).
See also: Behind all six covers of ELLE Australia’s relaunch