Porter Novelli Australia has welcomed Victoria Fruean as its new Sydney lead, along with the addition of senior consultant Pippa Chester to its Melbourne team.
Fruean brings more than 15 years of experience to the Clemenger Group communications agency. She has worked with brands across numerous industries, including retail, property, business, telco, FMCG, manufacturing, health, and consumer technology.
As client partner – Sydney lead, at Porter Novelli Australia, Fruean will work on strengthening the capabilities of the Sydney team, driving impactful and innovative work, and growing the firm’s client portfolio in NSW.
Fruean said of her appointment: “I have always respected Porter Novelli for its stable, respected leadership, its meaningful and impactful work, and industry-leading purpose premium research.
“The leadership team’s dedication to ensuring that Porter Novelli is a fantastic place to work has been evident since I started.”
Rhys Ryan, Porter Novelli Australia CEO, said: “The role of the Sydney lead for our business is obviously critical to our growth, so we were rapt to meet Victoria.
“She has brought a calm and caring approach to leadership and consulting that aligns with our culture and has immediately benefited our clients. Our purpose statement refers to making it count, for our clients and for our people.
“Victoria certainly makes every moment count and will do the same for our people. I am looking forward to seeing her continue her career growth with us over the coming years,” he added.
The agency also announced the appointment of Pippa Chester who joins the communications agency as senior consultant. She moves from London and brings with her eight years of experience having worked for some of the UK’s biggest names in the food, agriculture, and community sectors.
Earlier this year, Porter Novelli Australia revealed it is strengthening its data breach simulation offering.
The agency noted that the impact of recent data breaches on millions of Australians has amplified the need for organisations to have a robust, up-to-date incident response plan.
See also: Porter Novelli Australia strengthens its data breach simulation offering
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Top image: Victoria Fruean