POLY has appointed Josh Gurgiel to the newly created role of head of strategy, strengthening its leadership team.
Gurgiel returns to oOh! joining its creative and content innovation hub after his role as head media thinker at Thinkerbell Melbourne.
During his previous four-year stint at oOh!, he was head of strategic client solutions, southern markets. He has also worked at media agencies Carat and OMD.
Neil Ackland, chief content, marketing and creative officer, oOh! and CEO of POLY said: “Josh made an enormous impact during his previous time at oOh! and we are thrilled he is bringing his energy, intellect and experience back to the business.
“POLY’s mission is to showcase the creative power of Out of Home and I cannot think of anyone better to lead this charge and head up our customer-facing efforts with brands and creative agencies.”
The newly appointed head of strategy, who has already started in the role, will report to Ackland and join oOh!’s content, marketing and creative leadership team.
Gurgiel said of his new role: “Recent advances in Out of Home mean there are more opportunities than ever for advertisers to maximise creativity.
“POLY has been developed to help marketers and agencies capture attention of audiences on the move and deliver better return on investment. I’m delighted to return to oOh! to lead strategy at POLY and push the boundaries of creativity in OOH for advertisers,” he added.
POLY has also promoted Alex Rog to senior creative strategist. The creative strategy team of Rog, Rob Delaney, Tim McFarlin and Summer Gooding report to Gurgiel.
POLY, which was launched in May, works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move.
Gurgiel will work alongside POLY’s leadership team which includes, creative director Peter Galmes; head of operations and creative Tara Iwamoto; head of content Raen Waghorn-Hughes and production director Richard Moore.
See also: oOh!media launches POLY to push boundaries of creativity in Out of Home
See also: oOh!media reveals the leaders for its creative hub POLY
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Top image: Josh Gurgiel