Poh Ling Yeow is the Northern Territory’s newest ambassador, inspiring Australians to discover a holiday that’s ‘different in every sense’.
As Tourism NT ambassador, she will spotlight the Territory’s unparalleled beauty, rich cultures, vibrant food scene and artistic heritage, inspiring travellers to experience its unique magic firsthand.
The beloved Australian cook, artist, author and TV presenter steps into this role after gracing the cover of The Australian Women’s Weekly Christmas 2024 issue.
Chef and MasterChef season 1 runner-up Poh Ling Yeow has signed on to become an ambassador for Tourism Northern Territory. Poh pictured at Simpsons Gap near Alice Springs. Picture: Toby Zerna/Tourism Northern Territory
The milestone moment, which was the magazine’s first Outback Christmas cover, captured the stunning landscapes of Rainbow Valley Conservation Reserve and Simpsons Gap in Tjoritja/West MacDonnell National Park near Alice Springs (Mparntwe).
Poh has taken an unforgettable adventure across the Northern Territory – travelling through the Top End, to iconic destinations such as Litchfield National Park, Finniss River Lodge and the Territory’s tropical capital, Darwin.Her journey also led her her into the Red Centre, where she discovered wonders, including Alice Springs (Mparntwe), Hermannsburg (Ntaria), Ormiston Gorge, Ellery Creek Big Hole, Rainbow Valley Conservation Reserve, and the majestic Uluru-Kata Tjuṯa National Park
“As someone who adores travel, learning, and finding inspiration in new places, the NT is a dream destination. From the breathtaking Top End to the awe-inspiring Red Centre, I’ve fallen in love with it all – and I couldn’t be prouder to showcase everything this extraordinary place has to offer!” Poh said.
Tourism NT chief marketing officer Tony Quarmby said: “Poh’s passion for food, art, culture, the outdoors and exploration perfectly capture the essence of the Territory. Everywhere she went, she connected effortlessly with visitors and locals alike, with fans from Australia and around the world flocking to meet her.
“Poh’s genuine warmth, authenticity and deep connection to the landscapes and stories of the Territory make her the perfect inspiration for others to explore our incredible destination.”
Poh’s adventures in the Top End and the Red Centre will be brought to life across social media and other platforms, giving audiences a front-row seat to the magic of the NT.
