The Q2 Podsights Benchmark Australian Report revealed ARN’s iHeartPodcast Network Australia recorded 5.8 million listeners in March 2022. The report examined data gathered from April 2021 to March 2022 and showed iHeartPodcast Network Australia received 25.8 million downloads equating to an average of 4.5 downloads per listener.
ARN’s head of digital audio Corey Layton said, “Podcasts continue to lead the way with the highest levels of engagement. The quarterly benchmark report continues to highlight it’s a myth that podcasts can’t be measured.”
The Podsights Global Q2-22 report showed January to March 2022 had double (+110%) the number of impressions served compared to the same period last year with an 81% increase in expenditure. Additionally, the report revealed advertisers continue to use premium real estate in podcasts, with 93% of podcast advertising campaigns utilising either the pre or mid roll.
Director of partnerships at podsights Matthew Drengler said, “The latest Australian Benchmark Report continues to demonstrate the strength of the Australian podcast market. The growth in ad spend is testament to the growth of the medium and strength in how listeners are engaging with podcast advertising messages.”
Podsights aims to bring the tools of digital reporting and attribution to podcasts, with the goal of enabling clients to monitor and measure the effectiveness of podcast advertising in real-time using a specialised dashboard. These capabilities are included in every iHeartPodcast Network Australia campaign.
ARN owns and represents 135 stations across 71 markets plus 46 DAB+ stations nationwide, all available, with limitless radio, music, and podcasts, on the free digital entertainment platform, iHeartRadio.