LiSTNR is Australia’s no.1 podcast sales representation network for the 24th time
LiSTNR is Australia’s no. 1 podcast sales representation network for a record 24th time, with more than 400,000 additional monthly listeners than its closest competitor and 64 titles (32%) in the August results of the Australian Podcast Ranker Top 200 Podcasts.
Hamish & Andy also grew its audience in August, with more listeners than any other title on the ranker.
Several LiSTNR titles grew their audience in August, including Happy Hour with Lucy & Nikki, which moved up seven places, Darling, Shine! with a 16% increase of listeners, The Briefing which grew by 25,390 listeners, The Howie Games, Smartless and Triple M Footy AFL. In addition, the award-winning audio docuseries Secrets We Keep returned to the Top 200 ranker with its third season; Secrets We Keep: Baghdad Nights.
“With more than seven million monthly listeners^ and our advanced AdTech Hub, LiSTNR provides an unparalleled audience profile and reach that is capable of delivering highly measurable advertising opportunities. This is the key to our sales revenue growth and why LiSTNR is considered the world’s best practice in terms of audience monetisation,” executive head of LiSTNR podcasts, Grant Tothill, said.
“With a focus on premium, owned and operated original titles, and global partnerships, along with our specialised podcast sales team, LiSTNR is positioned to continually drive and educate a highly dynamic podcast market,” concluded Tothill.
Season four of ‘That’s How We Grow’ returns to LiSTNR with more gardening advice
STIHL’s That’s How We Grow, hosted by award-winning landscape designer, Charlie Albone, is ready to bloom with LiSTNR.
The series provides practical advice for gardeners to tackle their next outdoor project. In season four, Albone and STIHL provide listeners with the latest garden advice, best gardening techniques, and in-depth information on selecting the right power tools to supercharge Spring.
Released weekly from 5 September, each of the eight episodes features a special guest gardener including chefs and TV hosts Manu Feidel and Colin Fassnidge, former-AFL superstar Gavin Wanganeen and lawn mowing internet sensation Tim The Lawnmower.
Albone said: “In season four of That’s How We Grow, I’ve had the pleasure of chatting with some of my favourite green thumbs and Aussie heroes. As someone who is always conscious of sustainable gardening, I’ve been keen to hear all their tips for keeping the backyard green and vibrant.
“We’ve lined up amazing guests for season 4, including Manu Feidel and Colin Fassnidge, Tim The Lawnmower Man and AFL legend Gavin Wanganeen. Listeners can expect plenty of gardening tips and advice that will educate and entertain.”
Seven’s true crime podcast The Truth About Amy sparks key development
The Seven Network’s 7NEWS true crime investigation series The Truth About Amy has led to a major development, with the family of Amy Wensley launching a petition calling for her case to be referred to the Office of the Director of Public Prosecutions (ODPP) following mounting evidence challenging the original police investigation that ruled the 24-year-old’s death a suicide.
The petition comes ahead of the launch of the 12th episode of The Truth About Amy podcast. The podcast has reached #1 in Australia on the Apple podcast chart and surpassed 700,000 downloads since its launch in June.
Produced by Seven journalists Alison Sandy and Liam Bartlett, The Truth About Amy reopens the case of the death of the mother-of-two in 2014. Her lifeless body was found in her bedroom in Serpentine, Western Australia, with a gunshot wound to the head.
Following the release of the latest podcast episode this week, The Truth About Amy will shift to Weekly Conversations editions from September 16, featuring new developments, guest interviews and extensive coverage of an upcoming court hearing involving Amy’s former partner.
The petition, launched by Amy’s aunt Anna Davey, seeks to gather enough signatures to compel the ODPP to reexamine the investigation and ensure those responsible are held accountable.
Mamamia launches womens’ audio erotica brand – Butter podcast dropping in 2025
Mamamia has launched Butter, a new audio erotica brand for women.
Butter is written by Australian women and voiced by female actors and will be available in podcast form.
It will include a range of personalised sensual stories that have been carefully chosen to suit listeners’ tastes based on Mamamia’s extensive research into women’s top fantasies, including same-sex attraction, holidays, and encounters with strangers.
“Mamamia’s Sex Survey found that 49% of Australian women aren’t happy with their sex lives and 37% are interested in audio erotica,” Zara Curtis, chief content officer at Mamamia, said.
“It’s well known that one of the biggest erogenous zones for women is their imagination. We used that insight to create Butter; to help Australian women reconnect with their sensuality in a private, ethical, safe environment from a media brand they already trust.
“Our core purpose at Mamamia is to make life better for women in all kinds of ways, and Butter certainly ticks that box.”
The first episode of Butter drops in early 2025.
Podcast Ranker August 2024: Nine’s The Ultimate Sacrifice storms up the chart
Nine’s podcast The Ultimate Sacrifice has made its mark on the August 2024 Podcast Ranker chart. The series has jumped 52 places to sit in the top 20 at #14.
In The Ultimate Sacrifice, radio recordings take listeners inside police front lines.
The highest debut on the chart for the month was Hysterical from Wondery, in at #73.
iHeart Podcasts reported that in August’s top 10, Audioboom’s Casefile reaffirmed its status as the #1 true crime podcast and secured the #3 position overall, showcasing a 4% increase in listeners month-on-month. The Imperfects climbed one spot to #6 overall, while The Kyle and Jackie O Show came in at #7 overall, recording an impressive 18% increase in listeners month-on-month.
Life Uncut, hosted by Brittany Hockley and Laura Byrne, jumped three spots this month, coming in at #9 overall, cementing its place as the #1 relationship podcast.
Other notable iHeart performances in August included Stuff You Should Know, which improved three positions to land at #17 overall and the #1 Knowledge podcast, She’s On The Money, ranking #37 overall and maintaining its title as the #1 finance podcast, and Clubby Sports’ Dyl & Friends, which ranked at #41 overall and continues to be a must-listen podcast as Australia heads into the AFL finals season.