PHD Australia has promoted David Bielenberg to national head of strategy and Elyse Foley to national head of planning.
Bielenberg has made a significant impact on the business since returning to Australia from the United Kingdom in 2022, where he served as head of strategy and planning for PHD Melbourne.
His blend of marketing science, data analytics, and creativity has enhanced PHD’s strategic capability to deliver intelligent work that drives results. Bielenberg has recently expanded into more national initiatives, contributing to global and national pitches and leading PHD’s thought leadership in AI and MFA EX.
PHD’s chief operating officer Stuart Bailey welcomed the promotions and said: “David has elevated our strategic product in the Melbourne office since he joined in 2022, building strong client relationships, championing great work, bringing in new business and leading thought leadership. He has also been the Melbourne champion for our globally recognised best-in-class campaign orchestration platform, Omni.”
David Bielenberg
Bielenberg said of his promotion: “At PHD, we have an incredible track record of delivering inspiring and effective work for our clients, and I’m incredibly excited to be joining the national leadership team as we continue to evolve our product for the future.”
Foley returned to PHD earlier this year and has since focused on improving the work, driving OMNI adoption and education, and providing support and growth plans for the Sydney planning community. In her new role, Foley will ensure that the agency’s planning product continues to maintain the highest quality, while delivering measurable impact for clients nationwide.
On Foley’s appointment, Bailey said: “Since Elyse rejoined PHD she has made an instant impact in her role as head of planning – Sydney. She has a first-class planning mind, tailored with extensive experience leading large client teams.
Elyse Foley
“This combination, along with the deep knowledge of our planning philosophy and our campaign orchestration platform Omni, makes her the ideal person to lead our planning function on a national basis,” Bailey added.
Foley said of her new role: “PHD was founded on being an agency who thought before we bought. This ethos is built into the heart of our processes, tools and culture. I’m incredibly passionate about the impact this approach has on our client’s business and am excited to work alongside the team to continue to evolve and elevate our planning nationally.”
PHD has a proud heritage of strategic and planning excellence, and the promotions of Bielenberg and Foley will continue this tradition expressed Bailey.
He added: “We are fortunate to have two exceptional craft talents in the business, and we are excited to see them transfer the great work and momentum they have driven in the Melbourne and Sydney markets to a wider national remit.”
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Top image: David Bielenberg and Elyse Foley