Peugeot has signed on as a partner for BBC Knowledge and BBC UKTV in Australia, BBC Worldwide Australia & New Zealand (ANZ) has announced.
Peugeot joins as the first channel sponsor for BBC Knowledge Australia, and the 3-month partnership also extends to one day a week on UKTV Australia.
Conceived and developed with MCN, the partnership includes sponsorship on BBC Knowledge of Motor Mondays, featuring programs such as James May’s Toy Stories; Travel Tuesdays, including specially curated content with a French theme such as Secret Mediterranean, celebrating the heritage of the Peugeot brand, and Knowledge is Power Wednesdays with shows such as Louis Theroux. In addition, Peugeot will sponsor Wednesday evenings on UKTV Australia.
Alistair McEwan, SVP commercial development Asia & ANZ, BBC Worldwide, said: “Peugeot is a forward thinking and innovative brand and we’re delighted to welcome them to BBC Knowledge and to UKTV in Australia.”