Pedestrian Group has announced the appointment of Sarah Michael as publisher.
Michael brings more than 12 years of experience in the online media business to the youth-focused publishing group. She was most recently as the director of audience strategy and growth across Yahoo Australia and Southeast Asia.
Michael has worked across news, lifestyle/entertainment, sport and finance editorial teams to help them grow their audience both on and off-network and covered everything from major news events to reality TV, and also assisted with branded content and affiliate commerce strategies.
Prior to that, she was on the Yahoo News team and has held a variety of news editor and reporter roles at other Australian news sites such as news.com.au and the Daily Mail.
Michael said: “Young Australians have a diverse range of issues they care about, and the brands under Pedestrian Group cover these with intelligence, humour and passion.
“Personally, Pedestrian has been part of my media diet since it first launched and I have watched the Group build up a strong and successful portfolio of brands. I am honoured to be joining next month and can’t wait to get started.”
Matt Rowley, CEO, Pedestrian Group, welcomed the new appointment and said: “Sarah has a standout set of skills, experience and qualities that are perfect for the opportunities and challenges our brands have ahead of them.
“I’m thrilled to see how she will lead our talented group of editorial leaders into the next phase of Pedestrian Group.”
Michael will commence her role as Publisher at Pedestrian Group in early February 2023.
This comes after Pedestrian.TV has announced that Matthew Galea has been promoted to managing editor of the publication.
See also: Matthew Galea named managing editor of Pedestrian.TV
Galea has been with the publication since 2018, originally joining as entertainment editor.
Writing about the news on socials on Monday, Galea said that he was “Excited to announce that as of today I’ve stepped into the role of Managing Editor at Pedestrian.TV.
“This will be my fifth year with the company and I’m pretty bloody pumped for this next chapter. Hope you’re all having a killer 2023 so far,” Galea added.
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Top image: Sarah Michael