Parkinson’s Australia, the leading national advocacy organisation for those affected by Parkinson’s disease, has unveiled a rebrand, including a new logo and tagline.
The new logo is a symbolic representation of the condition, with a prominent letter “P” to signify Parkinson’s, and an intricate design that evokes neural pathways and connections. Designed by the Adelaide boutique Toolbox, Its abstract shape subtly hints at the map of Australia, underlining the organisation’s commitment to serving the Parkinson’s community nationwide.
Accompanying this logo is the updated tagline: “Advocacy. Connection. Awareness.”
The rebranding effort is aimed at better reflecting the organisation’s commitment to driving positive change, and empowering individuals impacted by Parkinson’s. It comes as new insights from Parkinson’s Australia revealed a projected tripling of case numbers by 2050.
In support of the rebranding effort, Parkinson’s Australia has enlisted the support of former Australian Cricket captain Allan Border AO, who is living with Parkinson’s himself, for a new video campaign by the organisation’s in-house team.
Border will bring attention to the challenges faced by people living with Parkinson’s, and advocate for increased government funding.
The video campaign, filmed by colourblind.digital’s Benjamin Fleming, amplifies Parkinson’s Australia’s plea for $2 million in federal funding for critical projects and aims to accelerate national action to address challenges faced by those with Parkinson’s.
Last year, Allan Border: My Story, became Foxtel Group’s highest-rating documentary series of all time.
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Parkinson’s Australia’s CEO, Olivia Nassaris, stated that Parkinson’s remains one of the least understood conditions, despite being the second most common neurological condition in the world, one that impacts more than 1 million Australians.
“That’s people living with the condition plus family, friends, colleagues and team-mates,” said Nassaris.
“With incidence and prevalence rates set to skyrocket in the coming years, it’s imperative that we take proactive steps to address the challenges faced by individuals living with Parkinson’s and their families.”