Paramount Australia and New Zealand cemented its position as a leader in innovation with the announcement of BrandBOOST providing sophisticated, premium connected television ad products to be delivered programmatic-first via Magnite.
BrandBOOST, another industry-first advertising solution with Innovid, offers three premium ad products that harness existing creative assets, including TVCs, videos and imagery, and adds complementary information giving brands a boost to drive further awareness and impact.
• The Frame: An existing TVC plays within a frame that provides extra space to feature additional information such as limited time offers, apps and more.
• Brand Pops: A pop-up overlay features across the base of an existing TVC with a branded animation and call to action.
• Impact Card: An impactful end-frame brand canvas that highlights key messaging and increases time with the brand.
In another Australian-first, Magnite will provide the programmatic advertising system to power BrandBOOST on Paramount’s platforms, giving marketers ease of trade.
Shani Kugenthiran, digital advertising strategy and product director, Paramount ANZ said: “BrandBOOST continues to build on our suite of sophisticated digital advertising solutions for the Australian market.
“Combined with the simplicity of trade via Magnite, we’re empowering marketers with the right tools to maximise existing advertising assets through impactful creative executions that provide opportunities to build greater brand presence and underline CTA.”
Stas Vainshtein, vice president, Asia Pacific, Innovid added: “We’re delighted to continue to expand our partnership with Paramount ANZ giving advertisers a choice of next-generation creative advertising solutions best suited to their campaigns and brands.
“Delivering BrandBOOST via Magnite is another win for our partnership and the local market as it simplifies the process for advertisers enabling them to clearly target audiences to maximise impact and results.”
James Young, managing director, Magnite Australia added: “We’re proud to join Paramount ANZ and Innovid as the programmatic partner for BrandBOOST in this CTV advertising deal.
“As the world’s largest independent sell-side ad platform, we’re confident we’ll facilitate a productive experience for Paramount advertisers and help optimise their results.
“Marketers across the globe have used our technology to monetise their content efficiently and effectively across all screens and platforms, and we look forward to helping Australian advertisers leverage and maximise this next-generation offering with BrandBOOST.”
BrandBOOST joins AdSelector in the Innovid partnership with Paramount ANZ, announced at the hugely successful See Tomorrow UpFront event earlier this month.
BrandBOOST is available now and continues to demonstrate Paramount ANZ’s ability to see and seize the opportunities of tomorrow in digital advertising innovation with a diverse and progressive suite of products focussed on solving client challenges in creative, meaningful and results-driven ways.