Paramount Australia and New Zealand (ANZ) held its annual Consumer Products Partner Showcase in Melbourne last week.
The event unveiled to key retailers and licensees a transformed and expanding portfolio of brands and properties across all demographics.
Hosted at Melbourne’s ACMI Federation Square, the presentation returned as an in-person event for the first time since 2020.
Over 100 guests gathered to hear from Venetia Davie, vice president, Paramount Consumer Products, UK, Ireland, Israel and ANZ, where the franchise community was offered a first look at new brands joining the Paramount portfolio and exclusive IP debuting on Paramount+ in 2023 and 2024.
Reflecting on the showcase, Davie, said: “Paramount is a name synonymous with quality, creativity and great entertainment for all ages. We bring together brilliant storytelling, iconic franchises, and cinematic quality to everything we do.
“For the first time since 2020, we were able to host our 2022 Partner Showcase in person and we couldn’t have been more excited. Our partners, licensees and retailers play a critical role in the continued success of Paramount Consumer Products, and we’re delighted to be back celebrating their wonderful collaborations with our brands.
“2023 is set to be a monumental year for Paramount and we’re glad we had the opportunity to share an exclusive look at some of our most exciting content debuting soon on Paramount+.”
Paramount proved to be hopelessly devoted to 2023 with exciting plans for the 45th anniversary of the cult classic, Grease.
Showcase attendees heard of upcoming collegiate fashion trends with Rydell High assets and on the ground local collaborations and anniversary programs. In 2023, Paramount+ will launch new original series, Rise of the Pink Ladies, which follows four fed-up outcasts, taking place before the original film.
Other new and exciting IP updates highlighted the expanding consumer products opportunities for Yellowstone and Showtime’s critically acclaimed Yellow Jackets.
The showcase celebrated Paramount’s leading position across pre-school audiences, with PAW Patrol upholding its position as the number one pre-school franchise globally and in Australia.
The powerhouse brand will continue its growth into 2023 with the highly anticipated 10th anniversary for the franchise, which will welcome new partnership opportunities and consumer product launches.
Guests were also treated to an exclusive sneak peek of the second global theatrical feature film, PAW Patrol: The Mighty Movie, releasing in 2023.
The multigenerational portfolios offer an impressive line-up of new IP across Teenage Mutant Ninja Turtles, Star Trek: Prodigy, SpongeBob SquarePants and the pop culture classic, Garfield.
The legacy of the almost 40-year-old turtles franchise, will aim to capture a new generation, while also offering adult superfans an opportunity to relive the nostalgia with the launch of the new theatrical film, Teenage Mutant Ninja Turtles: Mutant Mayhem.
The showcase revealed a multi-layered strategy around the iconic franchise, including product launches across games, puzzles, apparel, accessories and video games.
For those feeling the need for speed, the showcase wouldn’t have been complete without reflecting on the huge global box office success of Top Gun: Maverick, which held the impressive title of highest grossing movie of 2022 and surpassed The Titanic to become the highest grossing film in the studio’s history.
Fuelling the franchise in 2023 will see a suite of new assets with key seasonal activations in the lead up to Father’s Day and Christmas.