Paramount Australia and New Zealand (ANZ) and KERV Interactive have announced a new partnership harnessing patented technology to deliver dynamic, interactive video ad functionality on Connected TVs.
The companies have collaborated to launch a global-first ad product providing optimisation for brands and net-new pathways for audiences to connect, engage, and shop.
The video ad product enables multiple SKU QR codes to be dynamically inserted during ad playback allowing any number of products to be showcased based on customisable inputs as well as iteration based on performance.
Product-related elements can also be shifted dynamically depending on audience location, time, show, deals and even product availability mitigating potential supply-chain issues.
Shani Kugenthiran, director, digital advertising strategy & product, Paramount ANZ, said: “We’re thrilled to partner with KERV Interactive and be first to market in the world with a product that empowers brands to leverage and maximise all advertising variables and make their TVCs work smarter to deliver results.
“We’re enabling our advertisers to establish and maintain relevance by applying real-time circumstances and feedback to their ads that in turn give customers a targeted, unique and positive brand experience that will translate into sales.
“It’s exciting to work with a company where we have such a connection and affinity with shared values, culture and business ambition to be global leaders in CTV advertising.”
Marika Roque, chief operating officer of KERV Interactive, said: “Paramount ANZ is the ideal partner for us to pilot our new technology Down Under and together take the world by storm.
“Our fully-dynamic, patented technology is at the nexus of brand and user experience giving advertisers near real-time optimisation that combines the precision of Artificial Intelligence with the power of audience engagement, product and sales insights to maximise ROI.
“It’s been an incredible journey to partner in the development of this new product and we’re proud to stand with Paramount ANZ as the vanguard of CTV advertising technology.”
The new product is currently in market and Marika Roque will be visiting Australia in October to discuss the partnership and KERV Interactive’s technology.