Paramount and Football Australia complete multi year, multi-platform media rights deal

Football Australia

Football Australia brokered the agreement in partnership with IMG.

Paramount Australia and Football Australia have completed a multi-year and multi-platform agreement to broadcast an extended package of CommBank Matildas and Subway Socceroos’ games on Network 10 and Paramount+, through 2028.

Under the agreement, Network 10 and Paramount+ will become the exclusive home to all Australian Women’s Senior National Team matches for the next four years, including the FIFA Women’s World Cup Brazil 2027, up until the LA 2028 Summer Olympics, and the Men’s Senior National Team matches including all AFC Asian Qualifiers (FIFA World Cup 2026 Asian Qualifiers Final Round) except the FIFA World Cup 2026.

Football Australia brokered the agreement in partnership with IMG, and means both teams will be available to 96% of Australian homes.

For the first time, the agreement brings together rights for one broadcaster for the AFC Women’s Asian Cup 2026, in addition to the AFC Asian Qualifiers (FIFA World Cup 2026 Asian Qualifiers Final Round), the FIFA Women’s World Cup Brazil 2027, the AFC Asian Cup Saudi Arabia 2027, and international friendly matches for both the CommBank Matildas and Subway Socceroos.

James Johnson, CEO of Football Australia, commented: “This landmark agreement with Paramount Australia is a pivotal moment for Australian football. It brings unprecedented exposure to our national teams and provides fans with unparalleled access to the CommBank Matildas and Subway Socceroos.

“Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football. Reacquiring the Asian Football Confederation (AFC) National Team rights and securing the broadcast rights to the FIFA Women’s World Cup Brazil 2027TM are strategic moves designed to maximise control over our content, enhance fan accessibility and unlock new revenue streams.

“These rights are integral to our strategy to secure a transformative broadcast deal that we anticipate will set new benchmarks in the valuation of football media rights in Australia. Bringing as much national team content as possible to a multi-platform partner was a key objective from a fan’s perspective, and we are thrilled to achieve this.”

Beverley McGarvey, president of Network 10 and Paramount Australia’s head of streaming and regional lead said: “Never before have fans had such incredible access to the sport they love, ranging from the A- Leagues all the way through to premium international games broadcast on the one free-to-air network and on one of Australia’s fastest growing streaming platforms.

“Perhaps one of the most appealing aspects of the Paramount Australia agreement, which we see as an exciting extension of our coverage of the A-Leagues, is the opportunity for women’s football.”

Network 10 and Paramount+ will broadcast more than 100 internationals over the four-year agreement with at least 50 games on free-to-air television.

Exclusive behind-the-scenes content, interactive fan engagement opportunities and social media initiatives will be part of the coverage.

See also: Matildas still worth $200m? Just one of many eye-popping global TV sports rights deals

The full list of rights included in the agreement are:

• AFC Asian Qualifiers (FIFA World Cup 2026 Asian Qualifiers Final Round)
– 5 Sep 24 – Australia v Bahrain on Network 10, 10 Play and Paramount+.
– 10 Sep 24 – Indonesia v Australia exclusive on Paramount+.
– 10 Oct 24 – Australia v China PR on Network 10, 10 Play and Paramount+.
– 15 Oct 24 – Japan v Australia exclusive on Paramount+.
– 14 Nov 24 – Australia v Saudi Arabia on Network 10, 10 Play and Paramount+.
– 19 Nov 24 – Bahrain v Australia exclusive on Paramount+.
– 20 Mar 25 – Australia v Indonesia on Network 10, 10 Play and Paramount+.
– 25 Mar 25 – China PR v Australia exclusive on Paramount+.
– 5 Jun 25 – Australia v Japan on Network 10, 10 Play and Paramount+.
– 10 Jun 25 – Saudi Arabia v Australia exclusive on Paramount+.

• FIFA Women’s World Cup Brazil 2027 (15 matches on Network 10, all matches on Paramount+).
• AFC Women’s Asian Cup 2026 (six matches on Network 10, all matches on Paramount+).
• AFC Asian Cup Saudi Arabia 2027 (all matches exclusively on Paramount+).
• AFC U23 Asian Cup 2026 and 2028.
• All CommBank Matildas and Subway Socceroos International Friendlies 2025 to 2028 (15 CommBank Matildas Friendlies on Network 10, all matches on Paramount+ and 10 Subway Socceroos’ Friendlies on Network 10, all matches on Paramount+).
• Australia Cup Finals 2025 to 2028.

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