Paper Moose has been awarded the creative account of Pukka, makers of organic herbal teas.
Founded in 2001 in the UK, Pukka has built a global reputation for its organic herbal tea range in pursuit of its mission to create a world where the power of herbs plays a central role in health and wellbeing.
Nick Hunter, CEO and founding partner of Paper Moose, said: “We’re proud to work with like-minded organisations that share our commitment to people and planet. As a fellow B Corp, we’ve always admired Pukka’s dedication to nature. I’m excited to see what we can create together.”
Pukka joins Bushells on the agency’s active client roster. Both Pukka and Bushells are part of the Lipton Teas & Infusions group, which includes Lipton and T2.
Urvashi Sinha, brand manager of Pukka ANZ, said: “Paper Moose’s strategic insights and overall model stood out. We share the same brand values, and look forward to bringing Pukka to life locally, leveraging equal parts purpose and storytelling.”
Paper Moose’s reputation as a purpose-led agency has been moving from strength to strength, following recent work for Australian Ethical, felix mobile, The Duke of Edinburgh Award, Cancer Australia and the NSW Environmental Protection Agency.
Last most Paper Moose was a new entry on Mediaweek’s Hot List, compiled by Mediaweek contributing editor and MFA Hall of Famer Greg “Sparrow” Graham.
Sparrow highlighted that the agency produced cut-through work for Wynstan with a Y, Nano digital home loans, Australian Ethical Super, etc. Plus, the new work for Felix Mobile that encourages Australians to become tree parents is clever.
See also: Mediaweek HOT List February 2023: Ryvalmedia and Paper Moose make a mark
Last year, the agency also welcomed the appointments of Jermaine Rowe and Nathan Moore as creative leads.
A powerhouse duo, Rowe and Moore worked alongside each other at The Works Sydney, and they bring almost 30 years of experience between them to creative agency Paper Moose.