Outbrain has announced the release of the Engagement Bid Strategy (EBS).
The new AI-based automatic performance optimisation solution does not require 3rd party cookies or website tracking code and can be optimised to a wider range of campaign goals.
The new solution automatically optimises ad creative serving and adjusts cost-per-click bidding by analysing data from the advertiser website analytics system.
EBS does not require any campaign tracking code (sometimes referred to as a ‘performance pixel’) to be installed on the advertiser website making campaign set up and performance much simpler and faster.
Yaron Galai, founder and co-CEO of Outbrain, said: “We keep innovating for marketers ahead of the curve. EBS is specifically designed to help marketers drive campaign performance in a cookieless world.”
Lior Charka, vice president, product at Outbrain, commented: “We analyse campaign performance and audience behaviour data directly from the advertiser analytics system and automatically optimise the campaign for you.”
“As brands are fighting for customer attention, we expect that the addition of attention metrics within our platform will help marketers optimise their campaigns towards user intent in a cookieless manner while driving long term outcomes,” he added.
Outbrain is announcing more about their innovative products at its 2022 annual advertising innovation conference ‘Unveil’ which will take place on March 17 for APAC.
Unveil 2022 will be a fully virtual event featuring Outbrain’s Creativity, Performance and Simplicity solutions.
This comes after the company announced the appointment of Paul Knegten, to the newly created position of chief marketing officer, expanding the organisation’s global marketing efforts, following the company’s recent IPO.
Outbrain is a leading recommendation platform for the open web. Their technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business.
Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.