Orchard has won the digital account for the Royal Agricultural Society of NSW (RAS).
The strategic partnership will see the digital creative agency lead RAS’ digital innovation across key divisions, including the Sydney Royal Easter Show, Sydney Royal Wine, Dairy & Fine Food Shows, and the Sydney Showground.
In addition to working across RAS’ portfolio of brands, Orchard has been selected to support the RAS Foundation, which helps build sustainable and resilient rural and regional communities in NSW, by providing scholarships for education and training, and grants for community development.
“Orchard’s proven expertise in digital innovation and their deep understanding of our mission made them the perfect partner for us,” Frances Jewell, head of marketing at RAS, said. “Their ability to merge creativity with strategic thinking and invent better outcomes will help us further our innovation and digital customer experience while supporting our efforts to build sustainable rural communities.
“We are confident that Orchard’s forward-thinking approach will drive future growth, in particular the Sydney Royal Easter Show and our diverse portfolio of brands.”
Wai Kwok, CEO of Orchard, said: “We are incredibly honoured to be chosen as the Royal Agricultural Society of NSW’s digital partner. This partnership presents a unique opportunity to leverage our expertise in digital transformation for one of Australia’s most iconic institutions.
“We’re excited to collaborate with the RAS team, driving innovation across their brands while celebrating and supporting their commitment to sustainability and community development in rural Australia,” Kwok added.
This win comes after Hannah Bissex was promoted to the newly-created role of managing partner – health to support and strengthen Orchard’s healthcare offering earlier this year.
As managing partner – health, Bissex will be responsible for setting the vision and growth for Orchard Health, expanding its footprint into medical education, and working with industry-leading brands to design and build connected medical experiences.
See also: Orchard promotes Hannah Bissex to managing partner – health