Independent digital marketing consultancy Orange Line has announced key leadership promotions and new hires as it continues its expansion
Aishling Farrell has been promoted to executive general manager, recognising her seven-year tenure and key role in leading major accounts while shaping Orange Line’s strategic direction.
“I’m incredibly proud to see Orange Line entering this next stage of growth with a leadership team built primarily from within,” Farrell said. “It’s exciting to expand our team to accommodate new opportunities while maintaining the strong culture and expertise that have driven our success.”
Gavin Chew has been appointed general manager, operations, a newly created role designed to support the agency’s rapid growth. Previously head of media, his seven-year tenure at Orange Line sets him up to streamline operations, drive efficiencies and ensure the team has the tools and support to continue delivering exceptional client growth.
“I’m incredibly passionate about the culture we’ve built at Orange Line, and I’m excited to focus on strengthening our operational framework and empowering our team to do their best work,” Chew said of his promotion.
Alberto Sanchez has been promoted from paid media senior director to head of media, where he will lead a team of over 20 specialists overseeing key accounts such as Fantastic Furniture and Abano Healthcare. The paid media team has also expanded with a series of strategic promotions and new hires, further strengthening its expertise and capacity to drive performance across key client accounts.
Orange Line has also strengthened its teams across data and analytics, paid media, communications and operations with a series of six new hires and five promotions, enhancing the agency’s capability to deliver deep insights, drive strategic decision-making, and support the agency’s continued growth.
The new lineup across the agency follows the recent appointment of Brian Collins who joined as head of growth.
David Einstein, co-founder of Orange Line, said: “We’re thrilled to welcome our new team members and celebrate these well-deserved promotions. Orange Line’s strength has always been our people, and these appointments reflect our dedication to fostering expertise, innovation and leadership as we continue to drive exceptional results for our clients.”
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Back row, left to right: Kenneth Ridwan, Gavin Chew, Cybele Brown, Brian Collins, Alberto Sanchez, Terry Tsen, Oliver Meng, Olivia Mason and Michelle Tsai
Front row, left to right: Jessy Zhang, Rohini Manohar, Ana Reyes, Michelle Tam, Tess Botham-Barnes