One Asia Creative Awards has announced winners from Australia and New Zealand at the special virtual presentation.
Australian agencies won two gold, six silver, eight bronze awards, along with 10 Merits overall.
Special Group New Zealand Auckland was named Independent Agency of the Year, while Sweetshop Auckland won Production Company of the Year.
Special won two gold, three silver and three bronze awards, as well as three merits, for “Meddle in the New Zealand Election” for Every Kiwi Vote Counts. Sweetshop earned its special award for production work on the campaign.
Australia
Gold:
• M&C Saatchi Sydney “Thrive by Five” for The Minderoo Foundation in Branded Entertainment, Talents & Influencer
• M&C Saatchi Sydney “Thrive by Five” for The Minderoo Foundation in Public Service & CSR, Non-Profit
Silver:
• BWM Isobar Sydney “Disease Dilemmas” for The Garvan Institute of Medical Research in Direct Marketing, Out of Home
• BWM Isobar Sydney “Disease Dilemmas” for The Garvan Institute of Medical Research in Direct Marketing, Integrated Campaigns
• M&C Saatchi Sydney “Ugly, but good for you” for Baiada – Lilydale/Steggles in Audio & Radio, Custom Content
• Ogilvy Australia Sydney “Super Schooner” for Merivale in Design, Product Design
• Ogilvy Australia Sydney “Super Schooner” for Merivale in Innovation, Product Innovation
• Ogilvy Australia Sydney “Super Schooner””for Merivale in Public Service & CSR, Non-Profit
Bronze:
• BWM Isobar Sydney “Disease Dilemmas” for The Garvan Institute of Medical Research in Print & Out of Home, Billboards & Transit
• BWM Isobar Sydney “Disease Dilemmas” for The Garvan Institute of Medical Research in Public Service & CSR, Non-Profit
• M&C Saatchi Sydney “Craft, Camera, Action!” For Big W in Mobile, Physical Product & Mobile Integration
• Ogilvy Australia Sydney “Saving Freddo” for Cadbury Dairy Milk Freddo in Interactive & Online, Experiential
• Ogilvy Australia Sydney “Saving Freddo” for Cadbury Dairy Milk Freddo in Mobile, Augmented, Virtual and Mixed Reality
• Ogilvy Australia Sydney “Unscalpable” for Cadbury Caramilk in Public Relations, Brand Voice
• Ogilvy Australia Sydney “Unscalpable” for Cadbury Caramilk in Public Relations, Crisis Management
• Ogilvy Australia Sydney “Unscalpable” for Cadbury Caramilk in Social Media, Response / Real-time Activity
New Zealand
Gold:
• Special Group New Zealand Auckland “Meddle in the New Zealand Election” for Every Kiwi Vote Counts in Direct Marketing, Integrated Campaign
• Special Group New Zealand Auckland “Meddle in the New Zealand Election” for Every Kiwi Vote Counts in Film & Video, Online Film & Video
Silver:
• Special Group New Zealand Auckland “Meddle in the New Zealand Election” for Every Kiwi Vote Counts in Creative Effectiveness, Non-Profit/Charity
• Special Group New Zealand Auckland “Meddle in the New Zealand Election” for Every Kiwi Vote Counts in Film & Video Craft, Writing
• Special Group New Zealand Auckland “Meddle in the New Zealand Election” for Every Kiwi Vote Counts in Public Service & CSR, Non-Profit
Bronze:
• Special Group New Zealand Auckland “Meddle in the New Zealand Election” for Every Kiwi Vote Counts in Creative Effectiveness, Small Budget
• Special Group New Zealand Auckland “Meddle in the New Zealand Election” for Every Kiwi Vote Counts in Direct Marketing, Social Media / Online
• Special Group New Zealand Auckland “Meddle in the New Zealand Election” for Every Kiwi Vote Counts in Social Media, Use of Social Data & Insights
One Asia special award winners are:
• Agency of the Year: Ogilvy Pakistan Islamabad
• Independent Agency of the Year: Special Group New Zealand Auckland
• Network of the Year: Ogilvy Group
• Client of the Year: Telenor Pakistan
• Production Company of the Year: Sweetshop Auckland
• Green Award: LIFULL Tokyo for its own “Bamboo Sweets”
• Best of Show: Ogilvy Pakistan Islamabad “Naming the Invisible by Digital Birth Registration” on behalf of Telenor Pakistan
• CMO Award: Telenor Pakistan for “Naming the Invisible by Digital Birth Registration”
A total of 19 Gold, 20 Silvers, 29 Bronze One Asia Creative Awards and 59 Merits were won by agencies and brands across 14 countries and regions. Taiwan had the most Golds with four, followed by Hong Kong-SAR and Japan with three each.
Meanwhile, the first annual One Asia rankings will be announced on March 7, based on the number of winning entries for this year’s awards.
A jury of more than 70 top creatives from 17 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.
Ma Chao, chief representative for The One Club Asia office, said: “After expanding The One Show Greater China Program to the whole Asia Pacific region with The One Show Asia Showcase in 2020, we launched One Asia Creative Awards with the aim to elevate the work of unique Asian cultures.”
“Using the world’s top judging standards, One Asia inspired the industry by showcasing the best creative works in Asia Pacific on the global stage.”
He added that much of the work entered was inspiring, delivering the optimistic spirit during the pandemic.
“It’s been very challenging to create great works during the pandemic, but we believe in the power of creativity because it is a form of currency for the future, and it connects and unites us as one,” he said.
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week program eight years ago. In the past 20 years, the team has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia