Omnicom Media Group (OMG) Australia has topped RECMA’s annual Qualitative Domestic Report, reflecting a strong start to 2023.
The announcement highlights the continued success of OMG Australia, with the holding group taking top spot in RECMA’s reports in 2022, with a strong 11-point gap between second place.
RECMA is an independent research company that publishes media agency rankings on a global scale.
OMG’s two largest agencies, OMD and PHD also registered strong performances, retaining their positions as the first and third best media agencies in Australia, respectively.
This year’s report considers each agency’s new business performance, client portfolio growth, as well as updates to staff resourcing and capability.
Both OMD and PHD were assessed as having Dominant profiles in the industry, indicating a strong performance across each of the categories listed above.
OMD was awarded an A grade in its pitching performance for the seventh year in a row for the agency, an achievement that RECMA noted is unparalleled in Australia.
PHD continued its growth trajectory, outpacing the industry standard in new business for 2022.
Peter Horgan, OMG AUNZ CEO, said: “OMG’s focus on investing in capability and gaining client trust through transparency and delivery are the foundations of industry reputation. It will remain our formula for market leadership.”
Earlier this year, Horgan spoke to Mediaweek about his outlook for OMG Australia and its assets in the year ahead.
“The outlook for 2023 is looking increasingly challenging for everyone,” he sad.
“Our success has always been based on our people focus and the principles of responsible industry leadership, sustainable growth and capability building,” he added.
Horgan noted that his hopes for the industry in the year ahead is the “continued momentum for the agency value proposition. Empower marketers to push back on short-term price squeezers.”
See also: Mediaweek Agency 50 lister Peter Horgan on making #1 and his outlook for OMG Australia