oOh!media lights up Brisbane with four giant new billboards

oOh!media has expanded its premium large format digital network in South East Queensland with the launch of four new digital billboards across Fortitude Valley, Toowong and Rocklea, taking its Queensland Billboard Network to 99% of the metro population monthly. 

The four sites generate more than 1.8 million impressions over a typical month, according to oOh!media. 

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The new locations 

The Fortitude Valley site sits at the corner of McLachlan and Brunswick Streets, capturing inbound traffic exiting the Story Bridge and entering the James Street precinct. 

The second billboard is on Milton Road in Toowong, reaching citybound travellers on a key commuter route between Mount Coot-tha and the Brisbane River, near Suncorp Stadium. 

A double-sided digital billboard on the Ipswich Motorway at Rocklea extends oOh!'s reach west, targeting commuter and freight traffic moving between Brisbane's CBD and Ipswich. 

Executive comment 

"Brisbane remains a key growth market for both advertisers and oOh! and is an increasingly important city for brands looking to reach engaged and influential consumers," said Mark Fairhurst, chief revenue officer at oOh!media. 

"As Brisbane continues to grow and invest in major infrastructure ahead of the 2032 Olympic and Paralympic Games, demand for premium audience connections will only increase. These new digital billboards enhance our coverage across key audiences and create new opportunities for advertisers to connect with audiences at scale. 

"Combined with our Brisbane Airport network and long-standing Brisbane City Council street furniture partnership, they further enhance our ability to deliver powerful audience reach across the city through a connected network of premium assets." 

Source: MOVE CD10, oOh!media, Reference Lunar 28/7/25-24/8/25, Billboards, P14+, Brisbane, Default SOT; MOVE CD10, oOh!media, Reference Lunar 28/7/25-24/8/25, QLD Billboard Network, P14+, Brisbane, Default SOT.