Nova Podcasts has strengthened its reach with 18 to 34-year-old listeners by adding the One Daydream Network’s Just for Girls and Where’s Your Head At? podcasts to its line-up.
Just For Girls is hosted by Australian ‘it’ girls Izzy Armitage and Sam Guggenheimer, who candidly share their experiences navigating life in their twenties, covering everything from relationship dramas and dating to TikTok trends and moving out on their own.
The podcast brings 100,000 monthly Australian downloads and an engaged audience of young listeners and social media followers to the Nova Podcast Network.
Guggenheimer said: “Izzy & I are very excited to now be part of the NOVA family! We started this podcast for girls in their twenties who are figuring out life, just like us. Nothing is sacred – we talk about navigating boys and relationships, girl drama, travelling the globe and juggling all of life’s curveballs in-between.
Where’s Your Head At? was created by Love Island favourites Anna McEvoy and Matt Zukowski after their success as finalists in the 2019 season. Focused on relationships, break-ups, reality TV, trending shows and everything in between, the podcast has become a go-to destination for young listeners seeking laughs, gossip and behind-the-scenes insights. It has roughly 70,000 monthly Australian downloads.
Zukowski said: “Anna and I are stoked to be back with our NOVA family! We have come a long way since the days of Love Island and so has our podcast – we started as two-single twenty-something-year-olds, and our audience has been through life-milestones, relationships, break-ups and now marriages with us! It’s pretty cool that we’ve gotten to grow up on mic.
“We still talk about all things relationships – there’s always intimate details, gossip, laughs and hopefully helpful advice based on situations we are experiencing at the time. Anna is now married to Michael and I am getting married to Tammy in November – so the future is very exciting for both of us as we step into the new chapter and have our loyal audience follow along the journey too.”
Just for Girls and Where’s Your Head At? are created by the newly established One Daydream Network, a podcast production company who produce Australian podcasts across a range of genres. These signings form the start of a partnership between the One Daydream Network and NOVA Entertainment.