Nova Entertainment will partner with Victoria Racing Club (VRC) for the 2017 Melbourne Cup Carnival, showcasing AAMI Victoria Derby Day, Emirates Melbourne Cup Day, Kennedy Oaks Day and Emirates Stakes Day.
Nova 100 will be on site at The Park, Flemington’s free entertainment area for all Melbourne Cup Carnival ticket holders featuring live acts, DJs, food and drinks from some of Melbourne’s hottest restaurants and culinary destinations.
In the lead-up to the Melbourne Cup Carnival, Nova 100 will run a multilevel campaign featuring integrated breakfast promotions with Nova’s Chrissie, Sam & Browny, ticket giveaways to The Park, along with online content and contesting.
Kent “Smallzy” Small, host of Nova’s Smallzy’s Surgery national night show, will be on site hosting The Park main stage at Flemington. Smallzy’s Surgery listeners can also win a trip for two to Melbourne to attend a day out at the Melbourne Cup Carnival.