Nine’s coverage of State of Origin Game 3 2024 sets new Origin ratings record

State of Origin

Nine scores: 3.65m national average audience, BVOD audience pushes close to 900,000.

The NSW win in Origin 3, 2024 is being called one of the best Rugby League State of Origin clashes ever.

The TV ratings indicate that just might be right too. The new records include highest rating Origin Game 3 on Nine since 2013. The highest rating program of all time on 9Now.

Below we summarise the audience numbers for each State of Origin match this year.

State of Origin: Game 1 New South Wales v Queensland

Origin Game 1 secured a National Total TV Reach of 5.306 million and a Total TV National Audience of 3.436 million.

State of Origin Game 1 was the highest rating Game 1 since 2016 and the highest rating program of the year-to-date (based on overnight figures).

Origin Game 1 recorded a BVOD audience of 760,000 on 9Now.
Highest rating BVOD program of all time on 9Now.
Second highest rating live BVOD program of all time (across all broadcasters).
Up 42% year-on-year.

Metro audience numbers
State of Origin Game 1 was the No. 1 program of the night in:
Sydney
– Total TV Audience of 934,000
Melbourne – Total TV Audience of 287,000
Brisbane – Total TV Audience of 809,000
State of Origin Game 1 was the No. 2 program of the night in:
Adelaide – Total TV Audience of 91,000
Perth – Total TV Audience of 135,000

Game 2 New South Wales v Queensland

Origin Game 2 secured a National Total TV Reach of 5.192 million and a Total TV National Audience of 3.263 million.

State of Origin Game 2 was the highest rating Game 2 since 2017 and the second highest rating program of the year-to-date, behind State of Origin Game 1 (based on overnight figures).

Origin Game 2 recorded a BVOD audience of 739,000 on 9Now.
Second highest rating program of all time on 9Now.
Third highest rating live BVOD program of all time (across all broadcasters).
Up 31% year-on-year.

Metro audience numbers

State of Origin Game 2 was the No. 1 program of the night in:
Sydney – Total TV Audience of 902,000
Brisbane – Total TV Audience of 538,000
State of Origin Game 2 was the No. 2 program of the night in:
Adelaide – Total TV Audience of 86,000
Perth – Total TV Audience of 116,000

How Sydney and Brisbane newspapers covered the Origin result

The Daily Telegraph covered the Origin result very differently to the approach at The Courier-Mail. The Brisbane daily had already moved on from Origin and was predicting Queensland success at next week’s Paris Olympics.

Game 3 New South Wales v Queensland

Origin Game 3 secured a National Total TV Reach of 5.426 million and a Total TV National Audience of 3.652 million – up 44.7% year-on-year.

State of Origin Game 3 was the highest rating match since Game 1 2016, and the highest rating Game 3 since 2013 (based on overnight using TAM/VPM).

Origin Game 3 recorded a BVOD audience of 864,000 on 9Now.
Highest rating program of all time on 9Now, the three games in the series take out the highest rating programs on 9Now.
Second highest rating live BVOD program of all time (across all broadcasters).
Up 83.1% year-on-year.

Metro audience numbers
State of Origin Game 3 was the No. 1 program of the night in:
Sydney – Total TV Audience of 979,000
Melbourne – Total TV Audience of 318,000
Brisbane – Total TV Audience of 848,000
State of Origin Game 3 was the No. 2 program of the night in:
Adelaide – Total TV Audience of 85,000
Perth – Total TV Audience of 142,000

See also: How did Game Three 2023 stack up? 22 years of State Of Origin ratings

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