As Australia’s most successful Olympic Games campaign comes to a close, Nine has reported its coverage had a national total television reach of 19.5 million across Channel 9, 9Gem, and 9Now.
The Australian Olympics team had its all-time best performance, hauling 18 gold medals to break the previous record of 17 set in Athens in 2004), and Tokyo in 2021.
Week 1 of Nine’s coverage delivered a national total television reach of 17.5 million – the highest weekly reach in VOZ history. Week 2 delivered a national total television reach of 16.6 million, making it the second-highest weekly reach in VOZ history.
Since the Opening Ceremony on 27 July, the Olympics contributed to a daily average national total TV reach of 9.9 million viewers across Channel 9, 9Gem, and 9Now.
Michael Healy, director of television for Nine, said he is “so immensely proud of the outstanding coverage our broadcast team delivered.”
“The Olympics is more than just a sporting event. It’s a cultural phenomenon that resonates deeply with Australians from all walks of life. It unites the nation in a way that few other events can, bringing together millions of viewers across the country.
“The widespread and enduring engagement across all our platforms is a testament to the unique and powerful connection Australians have with the Games.”
In the first week, Nine also attracted the highest daily share in VOZ history in the 16-39s demo, and a weekly national total TV reach for this demographic of more than 4.8 million. Across the entire duration of the Games, 5.6 million viewers aged 16-39 tuned into the broadcast.
9Now achieved a 16% incremental reach, with 2.7 million viewers tuning in exclusively to the Olympics through 9Now out of an overall national reach of 7.5 million.
In the 25-54s demo, more than 8.1 million viewers tuned into the coverage.
The highest rating session of the Games occurred on Day 2, when the Night Session featuring Mollie O’Callaghan and Ariarne Titmus qualifying for the semi-finals of the women’s 200m freestyle drew a national total TV reach of 5.741 million and a national average audience of 2.332 million.
Nine’s coverage also led to 9News recording its 10 highest rating bulletins of the year over the past two weeks.
The Paralympic Games Paris 2024 will be broadcast on the 9Network and 9Now from Thursday 29 August.
“Bring on the Paralympics in two weeks’ time,” Healy added.