Nine’s women-focused digital subscription business Future Women (FW) launched quietly today with a formal launch expected in the coming months.
The brand’s first digital newsletter was delivered to its subscribers inbox this morning.
“It is a soft launch, which gives us a chance to refine and work through any glitches that may appear. As part of that, we have announced an introductory offer but we are quietly pleased with the very early response,” said Nine’s director of digital content Helen McCabe. “It is an exciting time and thank you to everyone who has taken an interest.”
Three subscription packages for Future Women are available at launch. The Red package is the cheapest at $7 per month. It offers access to FW content. The Gold package comes with a price tag of $23 per month and offers members everything from the Red membership plus 20% discount on all events, exclusive access to FW Gold newsletter, early access to event announcement and opportunity for self-promotion on FW Community. The $3,000 per year package is the Platinum level membership. It has all the benefits from the Red and Gold packages, as well as VIP treatment at events, concierge service, special discounts from Future Women partners and access to a closed group called FW Community.
The first FW newsletter also introduced a new podcast series hosted by its editor-at-large Jamila Rizvi. The first episode of the podcast features ABC’s Annabel Crabb, activist Tracey Spicer and former magazine publisher Marina Go.
Future Women was first announced at Nine’s 2018 upfront last year and it is the brainchild of McCabe.
—
Top Photo: Helen McCabe