Nine and Oporto, the home of flame-grilled Portuguese chicken, have launched an innovative partnership with the power of Love Island Australia to create an on-brand campaign.
As love starts to sizzle between Australia’s sexiest singles in Love Island Australia – screening on 9Now and 9Go! – the partnership sees a collaboration between Oporto, Brand+Story, and Nine’s in-house creative Powered, with a campaign shot on location in Southern Europe this summer.
Australia met Antonio Cerqueira on Monday night’s first episode of Love Island. In the launch 30’ commercial, Cerqueira is back home in Portugal looking for recipe ideas but has also decided to make his own ads.
The campaign will feature a sequential story of 30 and 15 second spots that will unfold throughout the series as we follow Antonio on his journey.
Samantha Bragg, CEO of Oporto said: “It’s been a really refreshing way to work, coming together as a cross discipline creative team, with great stewardship from Nine throughout the journey.”
Brand + Story partners Paul Chappell and Josh Whiteman agreed that Oporto’s rebellious streak was a brilliant platform and Oporto’s founder Cerqueira, the perfect rebel to lead the campaign.
Whiteman who co-wrote and directed the campaign, relished the opportunity to go deliberately lo-fi with the production. He said: “Antonio is all about making great chicken. We hope the audience Nine captures with Love Island connects to the off-beat authenticity of the work. Antonio’s for real!”
Michele O’Neill, director Powered Enterprise said: “Oporto jumped on board with this idea from the beginning. When Sam Bragg told us Antonio was genuinely working with Oporto on recipe ideas, we couldn’t help but seize the opportunity to tell an authentic founder story. It’s a testament to Oporto and their trust in Nine and Brand+Story, to create something this fresh in the category.”
Social and PR from Poem will amplify the story, as Australia is reintroduced to Oporto, the brand that began in 1987 with one chicken shop in Bondi.
Love Island Australia screens Monday to Thursday, with episodes available on 9Now from 6 pm and then later that night on 9Go.
See also: Nine announces Love Island Australia’s brand partners
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Top image: Oporto founder Antonio Cerqueira
Love Island Australia 2022 contestants