Nine launched its annual tennis showcase to present the company’s commitment to the sport with new technology and content, ensuring Tennis on Nine in 2023 is an effective marketing platform.
Tennis on Nine in 2023 will elevate the sport to the next level with investment in its total content proposition across Nine’s television, publishing, audio and digital offerings.
Brent Williams, Nine’s director of sport, said: “With a combination of assets, across an unrivalled system of touchpoints that no other media company can offer, Nine is uniquely positioned to deliver year round tennis content and the only place in Australia to watch all four grand slams.”
“Consistency in audience and content is what we do best. From delivering cutting edge technology and innovation, to a world class commentary team and the most comprehensive content offerings across all facets of Wide World of Sports and Nine’s platforms,” he added.
The next generation of Australian and international superstars are already here and the tennis launch revealed several initiatives to ensure the game keeps evolving and provides brands with a unique platform.
Nine will bring fans closer to the courtside action using cutting-edge technology including artificial intelligence, mixed and extended reality, and advances in Hawkeye that keeps viewers immersed in a match, and FlyCam that cinematically captures all the colour and activity of the crowd over the Australian Open site.
Anne Gruber, Nine’s head of content partnerships – sport, said the tennis audience has a hunger for a constant feed of content and immersion.
Anne Gruber and Brent Williams
Gruber announced that Nine’s digital audio arm, 9Podcasts will be releasing two new Australian Open podcasts – a six-part documentary series Stories of the AO, and a WWOS AO podcast during the Open for fans to catch up on the latest tennis news.
“The capability for audiences to have 360-degree intel, 24/7 on the game and its players is becoming even more crucial as we move towards next year,” she said.
“Each of our platforms – across broadcast, publishing, digital and audio – deliver strengths for marketers, but we know that the power of them together creates meaningful connections with millions of Australians,” Gruber added.
Matt Granger
Matt Granger, Nine’s director of sales – sport, said Tennis on Nine offers marketers and brands solutions across an unrivalled ecosystem, leveraging off one of sports most trusted brands in Wide World of Sports.
“Here at Nine and WWOS, we never stand still; we continue to invest significantly in our total content proposition to bring the excitement of the summer of tennis to audiences and fans, around the clock, no matter where or how they want to consume it,” he said.
“The WWOS mega sport ecosystem provides the expertise and solutions to help brands realise the big and effective ideas to achieve against their objectives by putting their brand at the heart of the action,” Granger added.
Todd Woodbridge and James Bracey
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Top image: Todd Woodbridge, James Bracey, Anne Gruber, Brent Williams and Matt Granger