Nine has confirmed the appointment of Tim Rose in the newly created role of director of sales – Nine+. Rose be will charged with leading a new team focused on providing marketing solutions to Australia’s 2.1 million small-to-medium business owners using Nine’s television, digital and publishing assets.
At the 2019 Upfronts, Nine unveiled plans to launch 9Voyager, which is labelled the first self-serve platform for television and BVOD, aimed at giving small-to-medium businesses access to the most powerful media combination to grow their business.
“Our Nine+ team across the country will provide a single point of contact for Australia’s small and medium businesses to access Nine’s TV, digital and publishing assets,” said Michael Stephenson, Nine’s chief sales officer.
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Tim Rose
“9Voyager is one of our major strategic initiatives in 2019. We have built world-class technology, we have simplified the TV buying process, we will launch with a brand-new proposition for SMEs, and we are ready to open our business to a whole new market.
“We are resourcing our business around high-growth products and new demand sources. Tim understands the needs of small-to-medium business owners and will launch 9Voyager when he joins.”
Rose has held several senior sales roles, including a decade at APN Outdoor where he was national sales director – direct and NSW sales director.
“Nine is clearly focused on growth and I can’t wait to be a part of opening up the business to new markets,” Rose said. “The Nine+ team will represent all of Nine’s assets to Australian SMEs and 9Voyager’s self-serve technology will give them a brand-safe alternative to Facebook and Google.”
Rose will join Richard Hunwick, director of sales – television, Nick Young, director of sales – digital, Matt Rowley, director of sales – publishing, Liana Dubois, director of Powered, Merryn Vincent, director of operations – publishing and Warwick Sharp, director of operations – television in the sales leadership team.
As part of the changes, Nine confirmed there had been a limited number of redundancies within the business in both technology and sales as it aligns its operations to high-growth products and markets post-merger.