Nine Radio has unveiled its strongest ever line-up of major partners and sponsors for The Continuous Call Team’s coverage of the 2022 NRL season on News Talk 2GB and 4BC.
With four games and a total of 17 hours of footy content every weekend, and all State of Origin matches, the Finals and Grand Final, returning sponsors to The Continuous Call Team include McDonald’s, Lowes, Harvey Norman, Ram Trucks and Isuzu.
In 2022, a number of new brands have also invested with Nine Radio including Gulf Western Oil, Catch Fitness, BlueBet, Ampol and Pilot, each leveraging the opportunities that Nine’s unrivalled Total Audio and Total TV ecosystem provides.
Entering its 36th year on air, The Continuous Call Team is the highest rating NRL coverage on Australian commercial radio, delivering entertainment, expert analysis and commentary each weekend, as part of Nine’s NRL coverage.
The show is hosted by Mark Levy, supported by a panel of rugby league favourites – including Paul Gallen, Darryl Brohman, Mark Riddell, Shane Flanagan and Jamie Soward.
This year, Nine’s Mat Thompson joins David Morrow and Chris Warren as the team’s play-by-play commentators. Ray Hadley will return to the commentary box for the 2022 State of Origin and NRL Finals series.
Nine’s director of sales – sport, Matt Granger said: “Nine’s footy content ecosystem is unrivalled and our total audio proposition from WWOS to the Continuous Call Team has gone from strength to strength, delivering a highly engaged and passionate footy audience. It has been fantastic to have so many returning and new brands investing in Nine’s Audio footy content in 2022.”
Nine Radio’s commercial director audio, Anthony Smyth, said the interest in brands aligning themselves to Nine Radio’s NRL content has seen a record number of new partners sign up for the season.
“More than ever, people are turning to radio for live, local and up to date information, and sport is no different. It’s no more evident by the way in which sport content needs to be consumed live, and the desire from passionate NRL fans to tune in to the CCT to get the latest news and commentary, from some of the best commentators in the business.
“This listener loyalty is recognised by big brands and as such has seen the return of our long term partners. And in testament to the cross platform power of Nine, I’m thrilled to see a record five new partners join our 2022 season coverage, all of who have come on board to
integrate and align themselves within the No.1 NRL broadcast call each week,” he added.