Mediaweek reported just last month that Nine Radio announced that 4BC will swap frequencies with sister station 4BH, moving to 882 AM. 4BH moves up the dial to 1116 AM.
This is the first time a radio station in Brisbane has ever swapped frequencies, and 4BC’s new position on the dial is effective from Friday, October 8, at 8.08am.
That day has arrived and the station saw the move happen this morning during Neil Breen’s 4BC breakfast show.
On air at 4BH was Stevie Jacobs who has networked music show which is also heard on Melbourne’s Magic 1278 and Sydney’s 2UE. It can also be heard in Perth on DAB+ station 6GT.
The first track played on the new 4BH was “Get It On” from T. Rex.
4BC has been running a major awareness campaign for the past few weeks, with on-air promos featuring Neil Breen and a print advertising campaign. From today, 4BC will be giving away $882 a day to listeners in a daily breakfast competition.
Neil Breen explained to listeners the talk radio station also has a new phone number: 133-882
4BC content manager, Max Dudley, said: “We have made the decision to move 4BC down the dial to 882 AM to enhance the listening experience of our loyal talk radio listeners. Whether they’re on the move, at work, or listening from home, audiences right across the south-east will now have better access to our live and local programming throughout the day.”
Flicking the switch during a special stunt on 4BC this morning was the couple Nine Radio has been promoting as the King and Queen of Brisbane – Wally Lewis and Hayley Lewis. They are also Cannon Hill locals, the Brisbane suburb where 4BC and 4BH broadcast from.
Breen was reading out messages from loyal listeners who were looking forward to having a better signal – including the Gold Coast and Bribie Island.
4BC went to the 8am news as usual. It came out of the news at 8.07am and then threw to Wally and Hayley who flicked over a giant switch to highlight the frequency move.
Top photo: 4BC’s Neil Breen with Hayley Lewis and Wally Lewis ahead of the switch to 882 AM
See also: Brisbane’s 4BC to swap frequencies, moving to 882 AM in October