In an Australian-first content-sharing arrangement, Nine News Adelaide and Fiveaa have announced a joint venture that will see Kate Collins, Brenton Ragless and the Nine News team bringing news, sport and weather to Fiveaa Monday to Friday at 12 noon from Monday November 12.
The half-hour bulletin, produced by Nine News, is a market first and an opportunity to engage a broader audience with the breaking local stories that really matter to South Australians.
Jeremy Pudney, Nine News director, said, “This bulletin will be produced and delivered by the team here at Nine News Adelaide, and presented live by Brenton Ragless, Kate Collins, Will McDonald and other familiar voices.
“Along with our television bulletins at 6pm and 4pm, plus daily reporting across nine.com.au and social media, this positions Nine Adelaide as a true multiplatform newsroom. More importantly, it once again demonstrates Nine’s commitment to news for South Australia.”
Fiveaa station manager Craig Munn said Nine News would add to its well-regarded and respected lineup of announcers.
“We are excited to enhance our station with a dedicated news program that is both local and immediate. This program will complement what we know to be a respected afternoon talent lineup on Fiveaa covering everything that is live and local,” he said.
The market-first partnership will harness the strength, assets, quality and reach of two of Adelaide’s most recognisable industry brands.
Nine Adelaide managing director, Sean O’Brien, said: “As a business, we are thrilled with this partnership and it’s a very exciting opportunity to broadcast our bulletin to a different audience – many of whom may not be Nine viewers.”
O’Brien is a former general manager of Nova Entertainment Adelaide stations Fiveaa and Nova 919.
Katie Bridges, Fiveaa’s commercial director and market lead, added: “This opportunity with Channel Nine provides us both with a unique commercial platform within the media landscape in South Australia that we are excited to explore.”
The new workday afternoon lineup on Fiveaa from Monday November 12 is as follows:
• 12noon-12.30pm Nine News on Fiveaa
• 12.30pm-3pm Afternoon with Alan Hickey
• 3pm-4pm Conversations with Cornesy
• 4pm-6pm Sports Show with Rowey & Bicks