Nine has implemented key leadership changes in its Melbourne operations, with Matt James moving into a strategic role across the wider Nine Group and Andrea Salmon taking on an expanded position as director of sales and managing director of Nine Melbourne.
Nine CEO Matt Stanton acknowledged James’s significant contributions in an internal email to staff on Thursday.
“Matt has been a driving force in uniting our TV, radio, and publishing assets. His leadership has created opportunities for our people, delivered outstanding content to audiences, and provided integrated advertising solutions,” Stanton wrote. “With his extensive global experience, he’s ideally positioned to support the strategic growth of our business in this new role.”
Pictured: Matt James
James, who has over 35 years of global media experience, will now collaborate with Stanton and Dave Ash as part of the Transformation Team, focusing on strategic initiatives to drive growth and innovation across Nine.
Andrea Salmon takes leadership in Melbourne
Andrea Salmon, who brings more than 20 years of senior media experience, will now oversee Nine Melbourne’s operations. Reporting to chief sales officer Michael Stephenson, Salmon will lead efforts to strengthen collaboration across Nine’s Melbourne assets, including Channel 9, 3AW, The Age, and the AFR bureau.
“Andrea’s deep understanding of the industry and Melbourne market makes her the perfect leader to ensure Nine’s local operations remain cohesive and connected,” Stanton wrote. “We’re confident she will continue to build strong partnerships with our clients and audiences in Melbourne.”
Pictured: Andrea Salmon
Clear division of responsibilities
As part of the changes, Nine Melbourne’s leadership structure will align with its Perth and Adelaide teams:
- Radio: Tom Malone
- Publishing: Tory Maguire
- Television: Michael Healy
- Sales: Michael Stephenson
Salmon’s expanded role will focus on maintaining a unified approach across Nine’s platforms, while ensuring a seamless transition from James’s responsibilities.