Nine has officially named Matt Stanton as chief executive officer, solidifying his leadership after serving as acting CEO since late last year.
The appointment, announced to the Australian Securities Exchange (ASX) today, marks a strategic step in Nine’s ongoing transformation as it navigates industry challenges and opportunities.
The announcement was made in an email to all staff by Nine Entertainment chair, Catherine West, who wrote that Stanton took on the acting role with a clear mandate to drive change.

Nine chair Catherine West
“In a short period of time, he has reset Nine’s operating model, refreshed the Executive Team and accelerated the strategic and cultural organisation-wide reform programs underway at Nine,” she said.
West went on to praise Stanton’s leadership, calling it pivotal in addressing key organisational issues highlighted in the Intersection report, ensuring staff voices were heard in shaping a better workplace.
“Along with the Board, he leant in to the Intersection report and importantly, he’s ensured you had a voice on how to improve your workplace. In short, he’s done an outstanding job.
“The Board recognises there’s much more to do, but we are excited about the future for Nine,” she said.
Reset and reshape
In a seperate message to staff, Stanton acknowledged the difficulties facing the industry but reaffirmed his commitment to reshaping Nine to ensure it continues to thrive.
“The external environment for all media companies is tough, and we must continue to reset and reshape Nine to ensure we thrive,” he wrote.
Stanton went on to emphasise the importance of resetting and reshaping Nine’s operations, while recognising that change is not always easy. However, he credited the team’s resilience and willingness to embrace transformation, noting that improvements are already taking shape across the business.

Nine CEO Matt Stanton
“You have my commitment that I will be working every day to make Nine better for you, as well as our advertisers, audiences, stakeholders and owners – Nine’s shareholders,” he wrote.
While the transformation process continues, he assured the team that it’s “business as usual” for now, with a strong emphasis on execution and engagement.
Pictured: Matt Stanton