Nine has announced its brand partners for cross-platform juggernaut Love Island Australia for the 2022 season.
The fourth season, which is being filmed on the Spanish island of Mallorca, will see Le Tan, Oporto, Cashrewards and Spotify join the show as Australia’s hottest singles find love.
Premiering exclusively on 9Now, with episodes then dropping nightly from Monday to Thursday and also available later each evening on 9Go!, the Love Island Australia sponsors will be part of one of the world’s most irresistible formats with a demographic audience of almost exclusively 16-39-year-olds.
Sarah Stewart, director of content partnerships and client experience at Nine, said: “Love Island Australia will once again deliver something unique in the Australian broadcast landscape for our commercial partners.”
“With this season’s episodes streaming on 9Now before linear, Love Island Australia is without a doubt, the most effective way for brands to reach the hard-to-find demographic of 16-39.
“And with this season featuring a knockout cast and a stunning Mallorcan villa, we know the show will keep audiences engaged, and we couldn’t be happier with the incredible brands that have jumped on board,” she added.
In 2022, Cashrewards will have a branded challenge within the series and have ownership of the first night of the Hideaway.
Le Tan will be seen throughout the Nine series in-show as the official supplier of sunscreen and tanning products, and Oporto is also taking out a major partnership, running a series of bespoke Love Island Australia ads featuring founder Antonio Cerquiera.
Meanwhile Spotify will provide the official Love Island Australia playlist on its platform.
Season four of Love Island Australia premiered on Monday, exclusively on 9Now. Sophie Monk returned as host alongside narrator Eoghan McDermott for this world-renowned reality TV show.
Filming returned to Mallorca, Spain where our Islanders are hoping to find ‘the one’. They must couple up and stay together to secure their place in the villa or risk being dumped and sent away, all while surviving the temptations of sexy new bombshells arriving. They must also win over the viewers who will ultimately decide their fate and the winning couple.
At the end of the series, the winning couple, as voted by the public, are handed a cash prize of $50,000 to start their new lives together, but there’s a very big catch: one partner gets the whole say in either sharing the money 50/50 or walking away with the lot.
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Top image: Love Island Australia 2022 contestants