The 88th Academy Awards was the talk of Twitter, with tweets about the Oscars reaching a unique audience of 283.7k – an 86% share of the Social TV universe for the day, and nearly double the authors of last month’s Grammys. Activity reached a high as Leonardo DiCaprio was announced as Best Actor, with fans sending over 2,000 tweets per minute. Read more about the Oscars’ Twitter performance at mediaweek.com.au
In sport, 7mate’s broadcast of the Matildas’ 9-0 defeat of Vietnam held the top spot, with 548.8k impressions to an audience of 85.3k.
Source: Nielsen Australia. Rankings based on Unique Audience for relevant Australian Twitter activity and includes live/new episodes only.
Source: Nielsen Australia. Rankings based on Unique Audience for relevant Australian Twitter activity and includes live events only. For simulcast events, the metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk.
Image: Leonardo DiCaprio accepts the Oscar for Performance by an actor in a Leading role. Credit: Todd Wawrychuk