Amazon and DAZN have agreed to a distribution partnership to make NFL Game Pass (NFL GP) available on Prime Video as an add-on subscription in the UK, France, Germany, Australia, Mexico and Brazil.
NFL GP is launching this week on Prime Video and enables fans outside of the USA to watch every NFL matchup throughout the regular season and postseason, including the Super Bowl.
“Our expanded partnership with DAZN will bring the drama and excitement of the NFL to customers in many countries around the world,” said Jay Marine, global head of sports, Prime Video.
“Our goal is to make Prime Video the number one destination for sports fans to watch the biggest live sports events, through the Prime membership, partner subscriptions and pay-per-view. Adding the NFL Game Pass subscription is another step towards that goal.”
Shay Segev, DAZN Group CEO, said: “DAZN is delighted to continue to deepen and broaden our partnership with Prime Video. DAZN is already available in multiple territories through Prime Video, so to add NFL Game Pass is a real sign of a successful relationship.
“DAZN wants our premium sports content, products and services to be as widely available as possible, so collaborations like this help drive that strategy forward and allow even more sports fans to discover what DAZN has to offer.”
The subscription will be available as an add-on for $49.99 per month.
Prime Video’s new NFL distribution partnership comes off the back of a Prime Video, NBA, and WNBA deal that will see the streamer present exclusive global coverage of 66 regular-season NBA games, including an opening week doubleheader, a new Black Friday NBA game, and all games from the Knockout Rounds of the Emirates NBA Cup, including the in-season tournament’s Semifinals and Finals.
The Prime Video media agreement is in place for 11 years, beginning with the 2025-26 NBA season.