emma: SMH Australia's #1 masthead

The Sydney Morning Herald is Australia’s No.1 masthead and Fairfax Media reaches 13m+ Australians, the publishers notes after the release of the latest emma readership data.

Fairfax Media’s Australian publishing media managing director Allen Williams said:

“Fairfax Media’s quality journalism and content fuel our audience strength, with our news and entertainment platforms reaching more than 13 million Australians for the eighth consecutive month. We connect our audiences to advertisers in highly engaging ways across our network of leading digital and print publishing assets.

“The Sydney Morning Herald remains Australia’s number one news destination in 2016, reaching 5.4 million people in October, which is 1.2 million readers ahead of its nearest competitor.

“During October, our coverage of the final weeks of the US Presidential election was a driver of strong engagement from our audiences.”