News Digital Networks Australia’s digital women’s network With Her In Mind Network has announced editorial changes for whimn.com.au.
Melissa Shedden has been appointed editor of lifestyle website whimn.com.au. Shedden steps into the role immediately having been acting editor of the site since January 2018.
Shedden has worked in media for over 10 years. Prior to joining whimn.com.au she was editor of health and wellbeing website bodyandsoul.com.au; deputy features editor of Women’s Health and deputy fashion editor of The Sun in London.
Felicity Harley, launch editor of whimn.com.au, returns from maternity leave in a new role as editor-at-large of the With Her In Mind Network. She will regularly contribute to the network of sites with interviews, opinion pieces and editorial strategy as well as event and commercial opportunities.
With Her In Mind Network general manager Melissa Overman said: “Melissa is a very talented editor and confirming this appointment is testament to the great job she has been doing. She has a clear understanding of whimn.com.au’s content offering and how it adds value to our audiences’ busy lives. She has delivered outstanding editorial with audience growth of 24% in a competitive digital environment. I’m delighted she will continue to lead our women’s lifestyle offering moving forward. I also couldn’t be happier to welcome Felicity back to the WHIMN team in her new editor-at-large role.”
Shedden said: “Our position from launch was to be smart, honest and fun and deliver the content that surprises and challenges our audience. It remains as relevant today as ever. Australian women are looking for diversity in storytelling, they want to see themselves and feel heard, and it’s a key editorial driver for us in content, audio and video. I’m really excited by this opportunity and what we have planned for 2019. It’s going to be a huge year for us.”
whimn.com.au has signed new contributors including:
Natasha Stott Despoja will be offering regular insider insights and explainers on politics and policies that affect Australian women throughout this Federal election year and beyond.
Celeste Liddle, Arrernte woman, union organiser and social commentator, will be writing opinion pieces and social and cultural commentary on what’s captivating Australian women.
Best known for her love of puns and wicked sense of humour, former Bachelorette and TV journalist Georgia Love will offer her first-hand experiences on all things relationships, life and reality TV.
Carly Findlay, author and appearance activist, will be writing heartfelt first-person pieces and real life stories.
Elle Halliwell, author, wellness coach, mum and journalist, will be covering all things health and wellbeing, parenting and real life.
Laura Byrne, former Bachie contestant, director of ToniMay jewellery and soon-to-be first-time mum will provide an honest look at motherhood, self-identity and changing relationships.
Writer Daniela Elser joins as royal commentator to launch whimn.com.au’s Royally Obsessed content series.
Jana Hocking, podcaster, radio producer and collector of kind-of-boyfriends will be writing a weekly dating and relationships column, What’s A Girl To Do With Jana.