News Corp Australia has strengthened its digital sales and marketing capabilities with the announcement of two senior executive appointments.
Lou Barrett (pictured L), who currently holds the position of executive general manager network sales, has been promoted to the newly created role of managing director, national sales.
In this new role, Barrett will be responsible for leading the advertising sales divisions nationally, in addition to her responsibility for managing the needs of national clients across print media, digital media and marketing services.
The second appointment relates to Neil Robinson (pictured R), who is returning to News Corp Australia after two and a half years in New York as chief revenue officer for global marketing technology business Rokt.
He takes on the new role of managing director, digital solutions.
In this position, Robinson will be responsible for the company’s evolving digital advertising proposition. Specifically, he will lead News Corp Australia’s programmatic division, its data targeting capability News Connect, its commercial content capability, advancing its digital partnerships and will be responsible for driving the local performance of Unruly and Storyful.