News Corp Australia has launched a consumer marketing campaign for its inaugural SuperCoach NBL, the new fantasy sports platform for the National Basketball League, featuring star Australian basketball player Josh Giddey.
The SuperCoach NBL campaign features the tagline Stop Dribbling, Start Playing and will be running across News Corp Australia’s state and regional mastheads in digital and print, as well as radio, television and social media.
Giddey, who was catapulted into NBA superstardom as pick number six for the Oklahoma City Thunder after making an impact playing NBL for the Adelaide 36ers as an 18-year-old in 2020-21, will also provide a series of columns to SuperCoach NBL and manage his own team in supercoach.com.au.
The campaign has been developed by News Corp Australia’s in-house creative agency, Roller.
News Corp Australia’s head of Fantasy Sports Paul Zines said he was excited to launch the company’s first SuperCoach NBL campaign and introduce Giddey to the SuperCoach team.
“SuperCoach is Australia’s most popular and prominent fantasy sports franchise and we’re thrilled to be partnering with the NBL and extending the brand to millions of Australians who love basketball,” Zines said.
“Having Australian NBA star Josh Giddey on board is fantastic. Community is a big part of the success of SuperCoach and we’re delighted Josh will also play along and maintain his own team, as well as share his predictions and SuperCoach secrets throughout the season.”
As part of the campaign, SuperCoach NBL and SEN have partnered to launch a nationwide search to discover Australia’s best grassroots basketball coach.
The partnership between the NBL, SEN and SuperCoach will give fans the opportunity to nominate their coach for the chance to share in a prize pool of cash, merchandise and NBL experiences worth more than $10,000.
SEN will support the initiative across national programming on shows including ‘The Run Home with Andy & Gazey’ across Victoria and Northern Territory; ‘The Run Home with Joel & Fletch’ across New South Wales and Queensland; ‘The Run Home with Hayes & Marto’ across Western Australia; ‘The Run Home with Kymbo & The Rooch’ in South Australia and ‘SEN Tassie Breakfast with Tim Paine & Brent Costelloe’ in Tasmania.
Coaches will be judged for being an inspiration to the basketball community, for raising the awareness of basketball and for going above and beyond to promote the enjoyment of basketball.
Giddey said: “For me, my dad was my coach throughout most of my childhood. He coached me right from the start of my basketball and guided me all my childhood and has done a lot for me. I give him a lot of credit for getting me to where I am today.”
Entries can be made at searchforthesupercoach.com.au until September 28, 2023.
Announced as the official fantasy game of the NBL in August, the code joins NRL, AFL and BBL in the expanded SuperCoach stable, which has been thrilling sports fans for almost 20 years with more than 450,000 registered players annually.
Fans will be able to play the fun, free fantasy game, SuperCoach NBL, enabling them to test their skills against their friends and other supporters. The NBL version will include all the features from SuperCoach Plus that players love including team optimiser, trade assist and double weekly cash prizing, plus game features like trade boost.
Registrations for SuperCoach NBL are now open at supercoach.com.au
–
Top image: Josh Giddey