News Corp Australia has revealed its client partnerships leadership team, which will work to deliver integrated, end-to-end campaign solutions across the entire News network. The team brings eight key sales functions together.
Client partnerships managing director, Lou Barrett, said: “We now have one team who are the absolute best in the business and are committed to evolving our growth strategy.
“Having all of the key sales functions together allows us to better service our clients unique needs and craft tailored and integrated campaign solutions. Our clients are at the heart of everything we do and this new structure is critical as we look to the future and continue to expand our best-in-market offering.”
Cameron Curtis joins News Corp Australia in the newly-created role of general manager, performance, planning and strategy from his previous job leading the ANZ operation of Beatgrid.
He will develop, implement and prioritise sales initiatives across the national group. Curtis will also take the lead on network planning, market analysis, and overseeing sales performance. His role will commence in September.
Executive general manager, Newsamp, Renee Sycamore, moves into the newly-created role of general manager, client growth, and experience. She will develop and implement strategies that optimise the client journey and boost business growth.
As recently announced, Ian Paterson will join News Corp Australia as general manager, advertising sales NSW. He will lead the NSW strategy and work to drive business results for clients. His role commences in October.
Paterson will work alongside former head of agency VIC, Natalie Grabbe, who has been promoted to general manager, advertising sales VIC and Kelly Healy, who continues in her role as general manager, advertising sales QLD, SA, WA.
Executive general manager, client growth, Belinda MacPherson, takes on the newly created role of general manager, SMB growth and marketplace. She will lead business development and identify SMB growth opportunities.
Rounding out the national leadership team is general manager, commercial operations, Nathalie Delpierre, who takes on the newly created role of general manager, client delivery, ad tech and programmatic, plus strategic programs and transformation director, Victoria Obee, who has been promoted to general manager, client enablement and operations.
The reshuffle follows News Corp’s recent publishing restructure, which divided the business into three verticals, led by Nicholas Gray, Mark Reinke, and Pippa Leary.
–
Top image: Lou Barrett