According to Ipsos iris September 2024 rankings released today, News Corp Australia reaches four in five online Australians with an audience of 17.833 million.
News Corp is the top Australian news and information publisher in the Organisation category. In video, the company has the largest audience at 5.75 million up 14.3 per cent, with 66 million video views for the month.
In the News category, News Corp Australia is the number one news, information and video publisher with an audience of 14.265 million and 488 million page views – a reach of 34.3 page views per person. In video, the company has the largest audience for news consumption at 2.4 million, with 46 million video views for the month.
News also leads across the following categories:
• Entertainment – audience of 4.848 million and 36 million page views
• Lifestyle – audience of 8.954 million and 136 million page views
• Sport – audience of 6.573 million and 74 million page views
• Travel – audience of 3.108 million and 12 million page views
Pippa Leary
Managing director and publisher free news and lifestyle Pippa Leary said: “Our network of trusted news and lifestyle sites has extended its reach this month, and importantly we continue to deliver strong engaged reach that drives real results for our advertisers. News Corp Australia’s engagement at scale ensures that campaigns achieve not just brand exposure but deep audience interaction, resulting in real client ROI.”
In the News category, four of News Corp Australia’s brands feature in the top 25 sites. news.com.au has an audience of 11.793 million, and subscription-led sites Herald Sun with an audience of 3.5 million, The Daily Telegraph with an audience of 3.435 million and The Australian with an audience of 2.768 million.
In the Lifestyle category, it has the top two sites, taste.com.au with an audience of 4.452 million followed by news.com.au – Lifestyle with an audience of 4.072 million.
In the Travel news category, news.com.au – Travel has an audience of 2.468 million, followed by Escape.com.au with an audience of 1.176 million, the top two sites in the category.