Following the announcement of a multi-year partnership with News Corp Australia, oOh! Made the announcement at its Outfront that breaking, lifestyle, sport and business news from News Corp mastheads including news.com.au and The Australian are now live across the oOh! digital network, with the Herald Sun and The Daily Telegraph to follow in 2023.
The content and exclusively created video will be running in real-time rotation, seven days a week, with advertising across oOh!’s Road, Street Furniture and Retail Cafe, Fly, Office, Study and Venue environments, with an estimated reach of 15.5 million people each month.
Neil Ackland, chief content, marketing and creative officer at oOh! said: “This year, oOh! launched a comprehensive strategy to be the premier Out of Home media company for distributing contextually relevant content from the leading news, sport and lifestyle brands to audiences across Australia.
“The partnerships with News Corp Australia, AFL, Tennis Australia and Broadsheet not only deliver for audiences who are on the move, but enables advertisers and brands to connect with them in unique and innovative ways.
“oOh! is investing in developing proprietary, first to market technology and platforms that drive our digital first future and will continue to bring best in class content to Australians, creating new opportunities to capture attention at scale, making public spaces better and brands unmissable.”
In August, oOh!media announced an exclusive multi-year partnership with News Corp Australia to deliver content experiences for audiences across oOh!’s national digital Out of Home network.
Michael Miller, executive chairman at News Corp Australasia added: “Integrating the trusted and breaking journalism from our key mastheads with oOh!media’s outdoor screens will deepen further the public’s relationship with Australia’s most consumed media brands.
“The teams at news.com.au, The Australian, and our state mastheads such as The Daily Telegraph and the Herald Sun are looking forward to providing another connection point for their multimedia journalism.”
See Also: oOh! announces multi-year partnership with News Corp Australia