Reaching four in five online Australians with an audience of 17.185 million, News Corp Australia is the top Australian news and information publisher in the Organisation category, according to Ipsos iris October 2024 rankings released today.
In the News category, News Corp Australia is the number one news and video publisher with an audience of 13.835 million and 510 million browser page views – an engaged reach of 36.87 browser page views per person. In video, the company has the largest audience for news consumption at 2.146 million, with 53 million video views for the month.
News also leads across the following categories:
● Entertainment – audience of 4.594 million and 41 million page views
● Lifestyle – audience of 8.084 million and 145 million page views
● Sport – audience of 5.705 million and 60 million page views
● Travel – audience of 3.103 million and 15 million page views
Managing director and publisher free news and lifestyle Pippa Leary said: “In the News category, we have an engaged reach of almost 37 page views per person which is more than 50 percent higher than our nearest competitor. Our engaged reach is stronger than ever and means better outcomes for our clients. Having a highly engaged audience who seek out our trusted brands, visit multiple pages and spend real time on our sites is critical to our success and the success of our clients.”
In the News category, five of News Corp Australia’s brands feature in the top 25 sites: news.com.au with an audience of 11.132 million, and subscription led sites Herald Sun with an audience of 3.389 million, The Australian with an audience of 3.337 million, The Courier-Mail with an audience of 3.020 million and The Daily Telegraph with an audience of 2.984 million.
News Corp Australia has the top site in Lifestyle, taste.com.au with an audience of 4.483 million and the top site in Lifestyle News, news.com.au – Lifestyle with an audience of 3.400 million.
In the Sports news category, news.com.au – Sports is number one with an audience of 3.179 million, with CODE Sports remaining in the top 10 with an audience of 1.118 million.
In the Travel news category, news.com.au – Travel has an audience of 2.222 million, followed by Escape.com.au with an audience of 1.385 million, the top two sites in the category.