News Corp Australia has launched Insight Sport, a new women and gender-diverse sports editorial series.
Insight Sport takes a deeper look at the major issues from across all codes, which will run in the company’s state-based and regional mastheads.
In its inaugural month, Insight Sport will publish a weekly digital and print edition along with online content covering four themes; Body, Pride, Equality and the Power issue to celebrate International Women’s Day on March 8, featuring the 100 most influential people in Australian women’s sport.
A guest editor will act as an ambassador for each edition with Australian Olympic gold medallist Libby Trickett leading The Body Issue today.
News Corp Australian national executive editor Peter Blunden said the company’s national sports network committed to transform its coverage of women’s and gender diverse sport to make it more visible and address the under-representation of some of the nation’s greatest athletes.
“We dedicated significantly more resources and time to the coverage of women’s sport and now provide a regular presence across all of our platforms,” he said.
“Last year, our women’s sport content increased by 54 per cent across digital, social, video and print. In launching Insight Sport, we plan to increase this even further. We will explore the trending topics and extraordinary stories with some of sport’s most influential people,” Blunden added.
Harvey Norman is the launch supporting partner of Insight Sport.
Emily Benammar, News Corp Australia’s head of digital sport and co-creator of Insight Sport, said: “Through Insight Sport we want to create a bridge to connect athletes with their fans.
“We want to assist in breaking down taboos, improve standards across codes from grassroots to elite and, most importantly, we want to let the athletes tell their stories and weigh in on the big issues that matter to them.
“The hope is that Insight Sport can act as a launch pad for women’s sport to become just sport and we don’t need to have a differentiator.”
Telling important stories with depth and detail, Insight Sport readers will be able to access content in print and on all state-based masthead apps.
Insight Sport inaugural month will include:
Week 1: The Body Issue – Body image, fat and muscle shaming, performance, recovery and mental battles of elite athletes.
Week 2: The Pride Issue – Fight for recognition in all codes.
Week 3: The Equality Issue – How is sport tracking to equal play.
Week 4: The Power issue – On International Women’s Day a celebration of the top 100 people of influence in women’s sport and a call to leading sport CEO’s to commit to key improvements in the next 12 months.
Following on from this, a monthly themed edition, online destination and 100s of articles a year will be added to the company’s already wide ranging content offering.