News Corp Australia’s health media brand Body+Soul will launch a new multi-platform wellness travel content pillar Escape with Body+Soul.
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Escape with Body+Soul will see the experts at Body+Soul and travel media brand Escape join forces every week to curate the ultimate health and wellness travel edit. Holiday package company My Holiday is on board as launch partner.
Launching on Sunday October 8 with a Body+Soul cover story in the company’s state-based mastheads – The Wellness Travel Hotlist: 10 transformational experiences trending now – and a new digital vertical.
News Corp Australia’s editorial director of premium food, health and travel Kerrie McCallum said that according to The Growth D_Stillery’s Travel D_Stilled report, despite the rising cost of living, Australian consumers consider travel essential to their wellbeing: “Providing the highly engaged Body+Soul audience with wellness travel content strengthens the brand’s offering and is a logical step to expand News Corp Australia’s travel footprint.
“Combining the trusted expertise of our leading travel and wellness brands, Escape and Body+Soul, this new content allows us to grow the category of wellness travel audiences are seeking across the entire Body+Soul brand offering.
“It also creates clear space for clients who are looking to target Australians seeking enlightenment, adventure, physical challenge, self-development, or simply relaxation through the restorative power of travel.”
Body+Soul editor in chief Jacqui Mooney said: “In today’s high pressure world, travel has become an integral part of what modern health and wellness means. A way to switch off, re-charge, re-energise and experience the kind of freedom we all crave.
“Which is why we couldn’t be more excited to launch this inspiring new content pillar, the latest addition to Body+Soul’s rapidly-growing ecosystem. Every week, we’ll curate the ultimate wellness travel edit in our Sunday print publication, and daily via our website.”